How to find and recruit content creators that align with your brand, organically
There’s little that’s more dazzling than the glamorous world of high-profile influencer marketing. When smartly executed, a simple ins..
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Business
9 places to find PR content
By: Leigh-Ann Hewer So, you want to do PR. Then you’ll need content. That might sound like stating the obvious, but it’s worth ..
Business
HOW SMEs CAN INCORPORATE AMAZON’S SUCCESSFUL PRICING TACTICS INTO THEIR OWN STRATEGY
Amazon has a relentless commitment to the customer experience – everything it does is guided by its goal to be the most customer-centr..
Business
IWG Strengthens Global Network to Meet Growing Demand for Hybrid Work Solutions
World’s largest flexible workspace provider to open new centers in locations including New York City, Philadelphia, Chicago, Jakarta a..
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Positioning
By: Jerry W. Thomas What a strange word, “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers,..
Business
Would your corporate team make the top 2%? Surprising research by Mystery Escape Room finds co-workers are the least likely to succeed
Research on 5,000+ teams participating in onsite and online escape rooms identifies characteristics of teams in the top 2%—and t..
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Hybrid Workforce Strategies for the Business World Beyond the COVID-19 Pandemic
By Stacey Farooqui, Marketing Manager at We Are Working Many businesses are now looking ahead to a world beyond the COVID-19 pandemic ..
Business
U.S. state officials urge support for landmark $26 billion opioid settlement
By Nate Raymond (Reuters) -A group of state attorneys general unveiled on Wednesday a landmark $26 billion settlement with large drug ..
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Australian regulator to probe Amazon.com, eBay and other online markets
SYDNEY (Reuters) – The Australian antitrust regulator on Thursday kicked off an inquiry into the local units of Amazon.com Inc, ..
Business
Eyeing IPO, Volvo Cars to take full control of its Chinese business
By Niklas Pollard and Yilei Sun STOCKHOLM/BEIJING (Reuters) -Volvo Cars has struck a deal to buy out parent company Zhejiang Geely Hol..
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Deskpass Announces International Expansion and Record Level of Bookings
Flexible Workspace Network Seeing Increased Demand as Businesses Embrace Hybrid Office Model CHICAGO, — Deskpass, the platform..
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Business
Lehman Brothers trader to fintech billionaire: Revolut’s Nikolay Storonsky
Lehman Brothers trader to fintech billionaire: Revolut’s Nikolay Storonsky
LONDON (Reuters) – British-based banking app Revolut’s latest $33 billion valuation, achieved after a fresh funding round, has likely made..
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UK says it and allies blame Chinese-backed actors for Microsoft hacking
LONDON (Reuters) – Britain said on Monday that it and its partners held Chinese state-backed groups responsible for “a per..
Business
Bill Ackman rejigs Universal deal after regulators probe SPAC plan
(Refiles to read “have experienced”, paragraph 4) PARIS (Reuters) -Billionaire investor Bill Ackman will buy up to 10% of ..
Business
Social Media Innovations in 2021
By: Harvey Morton, Digital Expert and Founder of www.harveymorton.digital Writing about social media trends is a dangerous business. T..
Business
How A/B testing can improve customer service and drive acquisition
Christi Alvarez; Growth Strategist; Cro Metrics It was the French philosopher, Emile Chartier who said; “Nothing is more dangerous tha..
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SEO and marketing. One and the same.
By: Natalie Weaving There isn’t a year gone by when I haven’t heard SEO is dead. The funny thing about that i..
Business
How to launch a new brand that delivers purpose
By: Mieke Evans, Senior Account Manager at sport for social impact consultancy thinkBeyond, explores the best ways for new..
Business
How to implement generational marketing into your digital marketing strategy
Thinking of switching up your digital marketing strategy? Let your target audience guide you. Here, Jonathan Birch, Creative Director ..
Business
Research from EPOS reveals a huge disparity about the return to the office
53% of bosses expect employees to work more from the office, compared with 26% of employees Copenhagen, Denmark – June, 2021 As hybrid..
Business
IS IT GAME OVER FOR OFFICE WORKPLACES?
While most UK home workers say they are as productive or more productive working at home as they are in the office (63 per cent), only..
Business
“Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, Shaped By study reveals
30 June 2021 “Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, study reveals. New Shaped By study of..
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IT DEPARTMENTS GETTING A BAD RAP OVER REMOTE WORKING
New research shows 7 in 10 UK employees dread contacting their IT department for support – JULY 2021, LONDON, UK: Research in..
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Remote working during COVID: a successful social experiment
By: Trisha Manda As I’m writing this article, sitting in my living-room-turned-study, I wonder how different our work culture would ha..
Business
E-commerce: Stop reinventing the shopping cart
By, Udo Rauch, Chief Sales Director, Emporix Online shopping is more competitive than ever, yet many companies spend large portions of..
Business
Preparing for Life After COVID-19: Post-Pandemic Automation
By Adrian Ewer, VP, financial services, EMEA, Blue Prism Along with ‘you’re on mute’ one of the most used terms throughout the pandemi..
Business
UK supermarkets ask shoppers to keep wearing mask
LONDON (Reuters) -Britain’s biggest supermarket groups will encourage staff and customers to keep wearing face coverings from Mo..
Business
Fintech disruptor Reach gains momentum with appointment of David Mays as independent board member
Ecommerce localization specialist, Reach, has attracted another senior appointment to drive its accelerating market growth The leadin..
Business
How I transformed my therapy business online during the pandemic
By Geraldine McCullagh, Founder of Me-Time Therapies. When I launched my business Me-Time Therapies 24 years ago, my main offering was..
Business
Levelling the playing field for minority group entrepreneurs
By: Omar Majid, Head of Sustainability, Salonica Maroon Business is frequently equated with sport, with success in both often depend..
Business
Brands need a more sustainable strategy to connect with consumers on purpose
By Jacqueline Junke, UK Market Lead at Appinio In June each year, LGBTQ+ communities all around the world connect online a..
Business
Why Organic Traffic is Key for Online Businesses
By: Richard Heyes, Managing Director and Founder of Tecmark, SEO agency in Manchester If you’re a website owner of any kin..
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Supporting your remote workers
By James Cook https://www.spidergroup.com/ Throughout the coronavirus pandemic, people have had to adapt to a new way of running their..
Business
Why is branding important for new start-ups?
By: Gareth Hoyle, Managing Director of Manchester-based agency, Marketing Signals: Do start-ups need branding? Branding is essential f..
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Creating an effective E-Commerce Marketing Strategy
By: Natalie Howells, https://www.spidergroup.com/ Having a clear strategy in place is vital for the marketing of your e-commerce busin..
Business
Why subscription boxes are winners in a pandemic
By Rachel Wood, founder of Rare Birds Book Club Subscriptions are on the rise and cropping up in every industry; consumers like the fl..
Business
Investing in Luxury: Watches That Increase in Value
By Tim Harrison, co-founder and director of WatchPilot Your watch is more than a way to tell the time. It’s a statement, a focus: a pi..
Business