Incubeta has taken onboard the ownership of paid media across all Les Mills social channels. This follows the success of their previous campaigns, recognized as world-beating by Google.

18th July 2022 – New Zealand-based fitness giant Les Mills has appointed Incubeta to deliver standout paid social for its global channels. This comes after a number of highly successful Incubeta-run media, video and display campaigns, which have since been recognised by Google. 

Previously managing SEM and Programmatic, Incubeta, an international marketing agency with teams in 22 locations worldwide, will now support Les Mills across its whole breadth of paid media channels. This allows further flexibility and collaboration in cross-channel marketing and offers the ability to reach users with the right message, in the right context, at the right time.

The partnership between Incubeta and Les Mills dates back to August 2020 and has seen Incubeta manage the brand’s entire full-funnel marketing strategy across 74 global markets. One of the key drivers that has underpinned growth for Les Mills has been its commitment to testing and adapting their media strategy. Recently, Les Mills and Incubeta were recognised at the 2022 Google Marketing Live Event for the success they’d seen in leveraging mobile-first, vertical format video within YouTube. Les Mills recorded a 52% increase in click-through rate from YouTube to its LES MILLS+ fitness app, with a 10% lower cost per action. 

Sam Kerr, Group Account Director at Incubeta says “Our partnership with Les Mills has been bolstered by a strong working relationship and our partner network, allowing us to work seamlessly towards a shared goal. Having managed their search, video, display, audio and native channels since 2020, we have seen impressive engagement results. We’re excited to be awarded the management of their paid social media to align the full breadth of their paid media efforts and grow their results even further.”

“Working with Incubeta has helped us unify our full-funnel marketing strategy and expand our global network. The results garnered from its inventive, dynamic campaigns have helped rapidly increase our growth and we can’t wait to see what Incubeta does with these new channels,” said Ebony de Thierry, Marketing Director, Les Mills International.