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Home Technology Hitting a new high in digital innovation 

Hitting a new high in digital innovation 

by uma
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Award-winning digital agency Mr.Highline shows it’s top of its game with proven client success 

July 2022/…The secret to Mr.Highline’s phenomenal rise? A deep understanding of clients’ needs  along with an unparalleled team of web, social and tech experts ready to deliver a truly bespoke  package. Fast becoming the go-to digital agency for the global travel and hospitality sector, this  cutting-edge boutique firm covers the full spectrum of digital needs. Website development and  design, social media management, email marketing, mobile apps and paid ads – everything is  produced in-house. This allows the team at Mr.Highline to deliver consistently top-notch quality across the board. It also ensures a cohesive product and a rapid response to any challenges that may  arise. 

It’s a winning strategy. The firm has seen consistent YOY growth, even  throughout the pandemic. “Our attention to client needs is second to none,”  says Christalena Vraila, Co-Founder. “Accompany that with an agile approach  and full catalogue of digital services and this explains why we win great  business.” 

An impressive and ever-growing client base includes big name global hotel  chains such as Accor and national tourism organisations. A recent project for the  Ras Al Khaimah Tourism Development Authority (RAKTDA) saw the Mr.Highline team create an outstanding visitor website for the UAE’s Jebel Jais destination.  Thinking outside the box, they took inspiration from online video streaming to  

design an inspiring user experience, backed up by an intuitive booking system. The new website  delivers a tantalising taste of the region’s showstopping desert scenery, wild natural beauty and sleek  hotels. The results speak for themselves, with an 87.3% growth in traffic and 187k unique users in less  than six months.  

“We offer something others can’t,” says Christalena. The agency is certainly making waves, scooping  an award from prestigious LUXLife Magazine for the third year running. Mr.Highline were named ‘Most Innovative Hospitality Software Solutions Provider – Europe” in the 2022 Resort and Retreat  Awards. They also bagged ‘Best Online Hospitality Marketing Company UK’ in this year’s Global 100  Awards. 

Their clients believe such success is well-deserved. Adriana Rusu, Operations Manager at ILEC, says,  “We love working with Mr.Highline. Their patience and adaptability goes above and beyond. They  understand our needs and work with us in refining our message. We are delighted about this  partnership as they promote our versatile event space while respecting our brand guidelines and they  help us reach a wider audience.” 


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