The Morris Project, multi-award winning strategic and creative design partnership for restaurants, hotels, and consumer products has been shortlisted for the Driven x Design, New York Design Awards for its work on Miami restaurant, Isabella.
The Morris Project is already a recipient of the highest accolade in restaurant design, the prestigious James Beard for Outstanding Restaurant Design and many other awards. Founder Amy Morris said; “Chef Jose Ramirez is a leader in reducing hospitality waste. He employs Top to Tail philosophy, every piece of the meat or vegetable is used. For example, when he peels and deseeds a squash the peel and seeds are hydrated and made into a powder that is then sprinkled over the cooked squash. The campaign elevated his ingredients in a way Jose does every night. By choosing a bold brutalist style typography it’s easily recognizable and can stand alone with the color of the season on the menu.”
ISABELA | MIAMI
With the launch of Isabela, Michelin star chef Jose Ramirez is bringing a European style bar a vin to Miami. Introducing world class cuisine & wine in a laid back setting.
Jose delivers an inspired, considered expression of his most cherished dining memories. Guests will gather for fresh flavors and spirited conversation.
At Isabela, the ingredients take center stage. We were inspired to find graphically engaging ways to highlight the subtropical plants that are key to Isabela’s menu. Via photography we find new ways to bring a focus to the plants textures and organic shapes. To further highlight the emphasis on seasonality we have created two palettes, winter & summer.