Search engine optimization or SEO is the procedure of enhancing the quantity and quality of site visitors to a particular website or a website by means of search engines. SEO aims at organic traffic i.e. visitors who would have originated from the search results for the targeted keywords, rather than paid or direct traffic. SEO not only assists in bringing more site visitors, but also improves the ranking of the website in search results, leading to enhanced visibility and higher conversions.

The primary aim of SEO is to improve the popularity of a site by driving relevant, targeted traffic to it. This can be achieved by effective planning and strategy development. Strategic planning and strategic implementation are generally regarded as the most important part of SEO activities. To maximize on-page SEO and to ensure optimum visibility of the website, the SEO practitioner must employ different techniques. These techniques form an integral part of on-page SEO.

On-page SEO comprises on-site and off-page SEO. On-page SEO encompasses keyword optimization, content development, and web directory submission. It is the process through which search engines recognize and rank websites according to the relevancy of the content they deliver. A variety of factors such as keyword density, number of times the keyword appears on the page and total number of words in the page structure are taken into consideration.

Off-page SEO works towards providing indirect organic results. This can be achieved by maintaining internal links to popular directories, blogs, and other portals with high search engine rankings. In addition to this, off-page SEO also includes writing blog posts, participating in forums, sharing promotional information through social media, and submitting press releases to different news agencies. This indirect organic result improves the rankings of websites on the list of search engines via natural or organic results.

Organic results are those awarded based on the popularity and relevance of a site. The best results are generated when both on-page and off-page SEO are performed effectively. Natural search results are the most favorable, since the search engine algorithms are not influenced by what may be considered promotional strategies. Organic search results are far more trustworthy than any other method, because they are generated based solely on the popularity of a website and its relevance to search queries. They also take into account other important factors such as usability of the website, content validity, and the site’s link structure.

The importance of SEO can never be underestimated. An optimized website with high search engine ranking will increase visitor traffic, create more revenue for the business, and help achieve higher ranking positions. SEO services can give your website a boost and help you achieve your goals in an easier manner. Now it is time to start thinking about your website’s position in the search results.

Suggested reading: These resources for web designers show you how to build your perfect website without any web development experience.